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MARC: AI Powered Analytics Dashboard
Duration: 6 months
Key Area: Product Design, UX Research, Interaction Design
Project Type: Sponsored
OVERVIEW
This project investigates how we might design an intuitive, human-centred system that enables clients to effectively process and analyse multifaceted marketing data. The aim is to create a framework that not only simplifies the interpretation of complex datasets but also facilitates the derivation of actionable insights through clear visual representations and interaction design. Furthermore, the system will incorporate scenario simulation capabilities, allowing clients to explore alternative strategic pathways and evaluate potential outcomes.
OBJECTIVES
The overarching aim of this project is to design the Marketing Analytics and Research Companion (MARC), a framework that enables marketing professionals to derive actionable insights through an intuitive and interactive process.
1
To analyse the pain points of marketing teams in interpreting and acting upon data.
2
To design an interaction framework that simplifies navigation of complex
datasets.
3
To create clear and engaging data visualisations that emphasise insights over raw
numbers.
This project was sponsored by Fractal Analytics Ltd. & is one of their internal tools that is leverage to clients. Due to the sensitive nature of this project, It is protected under an NDA. However, I'd be happy to discuss the research process, design approach and key insights.
4
To incorporate scenario simulation capabilities, allowing users to explore “what-if” scenarios.
5
To prototype and test the framework with potential users, validating usability and impact.
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